• Marketing Analytics & Optimization Specialist

    Job Locations US-OR-Portland
    Job ID 2018-1189
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    The Marketing Analytics & Optimization Specialist drives accountability for the Marketing team while advocating for the analytics and optimization practices for the entire organization. The Marketing Analytics & Optimization Specialist is a critical role in the evolution of the Marketing team, as this person is responsible for the measurement and optimization of the user experience across audiences, campaigns, and channels to serve the needs of the business.

     

    The MAOS is a passionate about delivering great, data-driven digital experiences in ways that advance both marketing & business goals. This role collaborates with others to create relevant dashboards and reports, develop actionable insights based on qualitative and quantitative data, and make recommendations based on the findings. The MAOS uses a variety of tools and research methods to measure campaign and content performance, acting as a constant voice for the behavior of specified audiences. This role answers the questions of “What is happening, and what can we do to improve the experience and outcomes?”

     

    As the only industry-endorsed Home Delivery pharmacy provider, we source quality medications, over-the-counter health care products and pet foods directly from the manufacturers and ship them right to clients’ front doors. Our team of licensed pharmacists and pharmacy technicians are here to provide veterinarians with an unparalleled level of expertise. And our double-patented, mobile-optimized ScriptRight® ePrescribing tool allows doctors to write, review and approve prescriptions from any web-enabled device — even out in the field.

    Responsibilities

    • Responsible for ongoing testing strategy and execution.
    • Work with key stakeholders to understand and define the campaign audiences to identify opportunities and to test approaches of engagement against measurable goals.
    • Act as the marketing team’s analytics advocate, promoting best practices in data measurement, analysis and optimization at all levels.
    • Work with the Senior Marketing Operations Manager to provide data-driven insights and recommendations that inform the creation and development of campaigns on an ongoing basis.
    • Collaborate with the Senior Marketing Operations Manager to develop measurement models for cross-channel strategies that engage prospective and current customers with Vetsource products and services.
    • Implement industry-leading best practice strategies for testing and optimization of content, user experience and design across all channels to continually improve the digital user experience and increase engagement.
    • Analyze digital traffic and engagement reports to find channel insights; partner with key stakeholders to ensure adjustments are made to strategy and tactics to optimize digital performance.
    • Assist in the development of appropriate goals and KPIs for campaigns to achieve stated business objectives.
    • Create and manage campaign analytics dashboards, and regularly report on results and findings.
    • Positive and collaborative attitude and work ethic to engage with the marketing team and key stakeholders throughout the organization.

     

    ORGANIZATIONAL RESPONSIBILITY STATEMENT

    In addition to the job-specific responsibilities listed above, all employees are expected to support and model Vetsource’s Core Value Principles:  Do the right thing every time; Treat others the way you want to be treated; Embrace Change; Be innovative; Get it done; Work hard, have fun!  Employees will be held accountable for knowledge and effective application of these principles.

    Qualifications

    • BA or BS in related field – or equivalent experience
    • Track record of marketing campaign success within a marketing team or agency.
    • Strong analytical abilities, with 2+ years of experience using tools such as Google Analytics, Chartio, Optimizely, marketing automation tools, and Salesforce.
    • Understanding of digital campaigns, multi-channel digital marketing operations, content marketing, social media marketing, influence marketing, and marketing automation strategies and principles.
    • Experience with Marketing Automation systems such as HubSpot or Marketo, as well as content management systems
    • SEO, SEM, retargeting and paid social experience is preferred.
    • Experience with digital strategy, web development/implementation, information architecture, and web-based technology.
    • Experience partnering with diverse stakeholders in a cross-functional organization.
    • Experience in translating organizational business needs into digital measurement and optimization strategies that focus on stated business and campaign objectives.
    • Ability to balance need for creativity with a data-driven approach to measuring impact and success.
    • Exceptional attention to detail and accuracy in all deliverables.
    • Excellent interpersonal skills, with an ability to communicate clearly both verbally and in writing.
    • Positive attitude and solution-oriented approach to work is a must.

     

    Success Factors

    The person in the MAOS role understands collaborative thinking, has excellent listening and communication skills and likely takes a lot of notes in meetings. This person brings thoughtful and analytical research skills to the table to help articulate a true understanding of campaign needs and goals. The MAOS is a positive team-player with the ability to strategically and operationally lead others to develop and implement integrated content, marketing and digital plans to advance strategic organizational objectives.

     

    This person thrives in both highly collaborative and independent work environments and builds effective partnerships, while representing and advocating for the customer. This may require strong influence in the short term, leading by example with a best-practice and inquisitive mindset.

     

    Living Conditions / Environmental Conditions

    The position is based in Portland, Oregon. The Vetsource offices are dog friendly work spaces.

     

    Note:

    The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

     

    We offer a competitive benefit package including medical, dental, vision, Flexible Spending, Life, and 401(k).

     

    Vetsource is an Equal Opportunity Employer that abides by federal and state laws that prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation or national origin; or their status as protected veterans or individuals with disabilities.

     

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