• Marketing Manager - Pet Owner

    Job Locations US-OR-Portland
    Job ID 2018-1179
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    General Position Summary

    The Marketing Manager - Pet Owner (MMPO) is responsible for the development and execution of all pet owner-focused short and long-term marketing programs for Vetsource products and services. The MMPO is a critical role in the evolution of the marketing team, as this person will act as the primary driver of how we help our customers, the veterinary practices, market their Home Delivery service to their clients.

     

    This position’s responsibilities will include defining the competitive landscape, product positioning/messaging, market intelligence, pet owner experience, campaigns, and activities driving awareness, interest, and sales opportunities.

     

    The person in this role is a strong leader, skilled at building collaborative relationships to strengthen audience engagement in ways that advance Vetsource’s mission, marketing & business goals. The MMPO collaborates in setting the strategy, channel coverage and key performance indicators (KPIs) in concert with insights, content strategy and business stakeholders. This person is the advocate for the pet owner’s experience throughout their engagement with Vetsource’s products and services including but not limited to their web experience through our customer’s shopping sites, their customer care experience via all communication channels, their order and purchase experience through the pharmacy and overall satisfaction with interactions with the Vetsource brand.

     

    About Vetsource

    As the only industry-endorsed Home Delivery pharmacy provider, we source quality medications, over-the-counter health care products and pet foods directly from the manufacturers and ship them right to clients’ front doors. Our team of licensed pharmacists and pharmacy technicians are here to provide veterinarians with an unparalleled level of expertise. And our double-patented, mobile-optimized ScriptRight® ePrescribing tool allows doctors to write, review and approve prescriptions from any web-enabled device — even out in the field. 

    Responsibilities

    • Collaborate with the Director of Marketing to develop marketing strategies that will generate engagement, market share growth, and profitability to both veterinary customers and the company.
    • Coordinate with Marketing team and business stakeholders to implement product marketing plans and drive veterinary customer marketing activities.
    • Develop product positioning and messaging in collaboration with content specialists that differentiates Vetsource products in the market by understanding customer needs, product roadmap, market trends, and competitive forces within the veterinary industry, specific to pet owners.
    • Guide the development and implementation of creative assets across multiple channels including, but not limited to: landing pages, email, web/mobile, print and social media.
    • Collaborate with Marketing Analyst to determine effectiveness of marketing campaigns and designs, and provide recommendations for enhancements.
    • Interpret research, business requirements, and marketing conditions in collaboration with other team members to inform development of design artifacts such as personas, journeys, and scenarios.
    • Determine go-to-market channel strategies for new products and services relative to the pet owner.
    • Develop financial models to describe business case of new product/channel opportunities.
    • Develop, drive and implement omni-channel marketing activities to support the marketing team.
    • Understand the competitive landscape and identify strategic opportunities and threats.
    • Audit and work to optimize return on investment (ROI) for efforts within each channel.
    • Provide context and general market-based insights through the acquisition and interpretation of third-party studies, whitepapers and published research documentation.
    • Manage day-to-day relationships pertaining to Vetsource stakeholders – building and fostering collaborative relationships while advocating for the value of the marketing team.
    • Investigate and research the best processes to impact the pet owner’s experience with our brand and to foster strong relationships between the pet owner and our veterinary customers.

     

    ORGANIZATIONAL RESPONSIBILITY STATEMENT

    In addition to the job-specific responsibilities listed above, all employees are expected to support and model Vetsource’s Core Value Principles:  Do the right thing every time; Treat others the way you want to be treated; Embrace Change; Be innovative; Get it done; Work hard, have fun!  Employees will be held accountable for knowledge and effective application of these principles.

     

    Qualifications

    Knowledge and Experience

    • Track record of marketing success at a large organization in marketing, brand or creative leadership positions.
    • BA or BS in a related field
    • Demonstrated understanding of a complex competitive landscape.
    • Effective stewardship of a brand while raising the organization’s national profile and advancing business goals.
    • Experience leveraging emerging marketing trends, including effective use of digital, multimedia and experiential marketing platforms.
    • Experience with each of the following: content marketing, digital engagement, brand expression through creative and messaging, and marketing automation.
    • A track record for solving complex problems, managing across many teams, and driving results.
    • Demonstrated excellence in leading operations from concept to strategy development to implementation.
    • Ability to balance need for creativity with a data-driven approach to measuring impact and success.
    • Understanding of all aspects of content marketing, social media marketing, influence marketing, and communications, including omni-channel and marketing automation principles.
    • Exceptional attention to detail and accuracy in all deliverables.
    • Excellent interpersonal skills, with an ability to communicate clearly and passionately both in writing and verbally. Positive attitude and solution-oriented approach to work is a must.

    Success Factors

    A successful candidate will be an excellent communicator, with a sense of empathy and human context to drive sensitive insights that help design solutions that serve customer needs. This person understands collaborative thinking, with listening skills as the primary tool for success. This smart, savvy marketer will bring excellent research skills to the table to help articulate a true understanding of the pet owner’s needs and mindset. This person is a positive team player with the ability to strategically and operationally lead teams to develop and implement integrated content, marketing and digital plans to advance strategic organizational objectives.

     

    This person builds effective partnerships with discipline leaders while representing and advocating for the customer in all forms to the rest of the group. This may require strong influence in the short term, leading by example with a best-practice and inquisitive mindset.

    Living Conditions / Environmental Conditions

    The position is based in Portland, Oregon. As much as 15 percent travel could be required. The Vetsource offices are dog friendly work spaces.

     

    Note:

    The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

     

    We offer a competitive benefit package including medical, dental, vision, Flexible Spending, Life, and 401(k).

     

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

     

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